Web Analytics & Optimization

We start with analysing the marketing offer and the site, in order to build strategies and dashboards for data collection and presentation, which will be capable of responding to the needs of the various company departments.

Initial assessment

Verification of the current situation and definition of tracking needs.

Data Layer Definition

Development of the structure of information to be recorded for each page of the site. I am a text block. Click edit button to change this text.

Google Tag Manager Set-up

Installation of Google Tag Manager and management of third-party scripts.

Setting Google Analytics

Custom setting of the Google Analytics platform and the Enhanced E-commerce module.

Implementation of Attribution Models

Definition of the evaluation logic that will be adopted according to the activities and the marketing mix.

Custom Dashboard Construction

Organization of data into views that will be useful to the objectives of the different business divisions.