Verification of the current situation and definition of tracking needs.
Development of the structure of information to be recorded for each page of the site. I am a text block. Click edit button to change this text.
Installation of Google Tag Manager and management of third-party scripts.
Custom setting of the Google Analytics platform and the Enhanced E-commerce module.
Definition of the evaluation logic that will be adopted according to the activities and the marketing mix.
Organization of data into views that will be useful to the objectives of the different business divisions.