The New Digital Commerce

The home and family products industry is increasingly leading the digital transformation with a more integrated marketing strategy across stores and online, and an omnichannel approach. It is focused on an e-commerce strategy supported by shopping channels and Amazon but also on customer relationships through social media and influencer marketing. Here are a few projects.


Flos, azienda italiana di design risconosiuta in tutto il mondo per soluzioni creative e innovative di luce. Affianchiamo Flos nella ottimizzazione delle attività SEO e di web analytics.


B&B Italia, brand di arredamento italiano che grazie al design, all’innovazione e alla creatività dei suoi prodotti e diventata famosa nel mondo.


ho. is a mobile phone service by a low-cost operator of Vodafone Italy. We participated in the launch of the project with SEO and UX activities.


Velux is a Danish multinational company that established the concept of “Attic Living” with its popular attic windows. We managed a number of digital marketing projects to promote e-commerce, with search, social and programmatic campaigns.


Beta designs, manufactures and markets tools and work equipment for professional use. Its products are distributed worldwide. We manage Beta’s presence on Amazon and Google.


Mattel is a well-known toy manufacturer with historical brands such as Barbie, Hot Wheels, Fisher Price, etc. We developed a sales strategy focused on the Amazon channel.


Rocco Giocattoli is a historic business in the distribution of toys in Italy. It has an omnichannel vision with an increasingly strong focus on digital assets. Strong coverage of Amazon Advertising, Influencer Marketing, Social Media, and Video channels.


Archiproducts is the largest network of Architecture and Design, for Architects and Designers. We help Archiproducts with their SEO activities.


StanHome is a social selling company that has been on the global market for 90 years. Through its 5 brands it offers a wide range of household cleaning products and dermocosmetics for the whole family.

MANSARDA is the largest portal dedicated entirely to attics: you’ll find tips, guides and valuable content for your attic. The project included extensive link building, content marketing and UX. We created a series of guides that were distributed via Facebook and in partnership with lifestyle sites.