Definition of the Media Mix based on objectives and performance.
Analysis of the market and main competitors, identifying best practices.
Analysis of interests, buying habits and competitors by country.
Definition of strategies to increase the transformation rate from users to customers.
Optimization of catalogue feeds based on the characteristics and performance of individual channels.
Definition of strategies to increase the value of your customers: repurchase rate, average sale, latency time, etc.
Analysis of the market and key site performance indicators and definition of growth scenarios.
Definition of investments and strategies aimed at achieving the sales objectives.