{"id":50196,"date":"2021-07-19T14:58:17","date_gmt":"2021-07-19T12:58:17","guid":{"rendered":"https:\/\/www.sembox.it\/?page_id=50196"},"modified":"2021-07-26T14:10:42","modified_gmt":"2021-07-26T12:10:42","slug":"web-analytics-cro","status":"publish","type":"page","link":"https:\/\/www.sembox.it\/en\/web-analytics-cro\/","title":{"rendered":"Web Analytics & CRO"},"content":{"rendered":"

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DIGITAL MARKETING<\/strong><\/h5>\n

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Web Analytics & Optimization<\/h2><\/div>
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We start with analysing the marketing offer and the site, in order to build strategies and dashboards for data collection and presentation, which will be capable of responding to the needs of the various company departments.<\/p>\n

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Initial assessment<\/h6><\/div><\/div>[vc_column_text css=”.vc_custom_1626102538486{margin-top: 0px !important;padding-top: 0px !important;}”]<\/p>\n

Verification of the current situation and definition of tracking needs.<\/p>\n

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Data Layer Definition<\/h6><\/div><\/div>[vc_column_text css=”.vc_custom_1626102573313{margin-top: 0px !important;padding-top: 0px !important;}”]<\/p>\n

Development of the structure of information to be recorded for each page of the site. I am a text block. Click edit button to change this text.<\/p>\n

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Google Tag Manager Set-up<\/h6><\/div><\/div>[vc_column_text css=”.vc_custom_1626102663979{margin-top: 0px !important;padding-top: 0px !important;}”]<\/p>\n

Installation of Google Tag Manager and management of third-party scripts.<\/p>\n

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Setting Google Analytics<\/h6><\/div><\/div>[vc_column_text css=”.vc_custom_1626102686632{margin-top: 0px !important;padding-top: 0px !important;}”]<\/p>\n

Custom setting of the Google Analytics platform and the Enhanced E-commerce module.<\/p>\n

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Implementation of Attribution Models<\/h6><\/div><\/div>[vc_column_text css=”.vc_custom_1626102713590{margin-top: 0px !important;padding-top: 0px !important;}”]<\/p>\n

Definition of the evaluation logic that will be adopted according to the activities and the marketing mix.<\/p>\n

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Custom Dashboard Construction<\/h6><\/div><\/div>[vc_column_text css=”.vc_custom_1626102735181{margin-top: 0px !important;padding-top: 0px !important;}”]<\/p>\n

Organization of data into views that will be useful to the objectives of the different business divisions.<\/p>\n

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[vc_row el_id=”first-home-block”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”custom-container”][vc_column width=”1\/4″][vc_column_text] DIGITAL MARKETING [\/vc_column_text][\/vc_column][vc_column width=”3\/4″][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row gap=”15″ equal_height=”yes” content_placement=”middle” el_class=”block-text”][vc_column width=”1\/4″ css=”.vc_custom_1616081112706{background-color: #eae9e8 !important;border-radius: 10px !important;}”][vc_column_text css=”.vc_custom_1626102538486{margin-top: 0px !important;padding-top: 0px !important;}”] Verification of the current situation and definition of tracking needs. [\/vc_column_text][\/vc_column][vc_column width=”1\/4″ css=”.vc_custom_1616080265198{background-color: #eae9e8 !important;border-radius: 10px !important;}”][vc_column_text css=”.vc_custom_1626102573313{margin-top: 0px !important;padding-top: 0px !important;}”] Development of the structure of information to be recorded for…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nWeb Analytics & CRO Agency - Sembox<\/title>\n<meta name=\"description\" content=\"We start with analysing the marketing offer and monitoring the site, in order to build strategies and dashboards for data collection. 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